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As of April 7, 2026, the core conclusion of ceramic exports is that from April 1, the tax rebate for building ceramics/sanitary ceramics will be cancelled, and the industry will enter the era of no subsidies; Craft/art ceramics are less affected and have a good reputation, and exhibitions and channels are intensifying efforts.     Heavy policy: Starting from April 1st, the tax refund for Jiantao/Weitao will be reset to zero   -Policy scope: The Ministry of Finance and the State Administration of Taxation have announced that starting from April 1st, the value-added tax export rebate for building ceramics (HS 6904, 6905, 6907, including tiles, rock slabs, mosaics) and sanitary ceramics (HS 6910, toilets/basins, etc.) will be cancelled, and the original * * 9% * * will be directly reset to zero. -Core impact: After more than 40 years of export subsidies in the industry, the gross profit margin has generally been compressed by 5-9 percentage points, putting pressure on small enterprises with gross profit margins<5%; **Art/craft ceramics (HS 6913/6914) * * are not affected, and the advantages of production areas such as Dehua and Jingdezhen are more prominent. -Reminder for customs clearance: According to the customs declaration date, completing customs declaration before March 31st can enjoy the original tax refund; Starting from April, new orders need to recalculate gross profit and negotiate price sharing with customers. Industry trend: Accelerated differentiation, high added value and green intelligence become key   -Export differentiation: rising costs and intensified competition in building and sanitary ware; Craft/cultural and creative porcelain (tea ware, decoration and IP) benefited from China-Chic, RCEP and the "the Belt and Road", with rapid growth and stable profits. -Product upgrade: Building ceramics to meet the new 5A national standard (wear-resistant/stain resistant, etc.), green and low-carbon; Craft porcelain leverages AI design and 3D modeling to promote "originality+brand". -Channel transformation: Online cross-border platforms (TikTok, Instagram) are running parallel to offline high-end display centers, and production areas such as Dehua and Jingdezhen are accelerating their digital expansion overseas.     Suggestions for Foreign Trade Response (Quick Version)   -Policy: Complete customs clearance for orders in hand before March 31st and lock in the final bonus; Starting from April, new orders will be classified into HS codes for compliance, and the three orders (contract, invoice, customs declaration) will be consistent. -Product: Optimizing high-end production capacity for building ceramics; Craft porcelain strengthens original design and cultural and creative IP, avoiding price wars. -Market: Prioritize the layout of high-end markets in Southeast Asia, the Middle East, Europe and America, and leverage exhibitions and cross-border platforms.     Export data: In January and February, there was a surge in customs clearance, and structural differentiation became apparent   -Jiantao/Weitao: The export volume from January to February was 101 million square meters (+39.13% year-on-year), with a value of 613 million US dollars (+65.77%) and an average price of 6.05 US dollars per square meter (+19.14%); The export of sanitary ceramics reached 20.01 million pieces (+31.16%) with a value of 835 million US dollars (+36.44%), which was a concentrated shipment by enterprises during the tax refund window period. -Overall ceramics: The export volume from January to February was 657000 tons (+20.4%), but the export value was 2.112 billion US dollars (-0.1%), indicating a weakening of low price competition and a shift towards high added value.     Market and channels: Craft porcelain expands overseas, and exhibitions intensively connect with buyers   -Dehua News: Land ports exported 106 million yuan in the first quarter, with on-site customs clearance to compress efficiency; China White Dehua Porcelain "landed at the Sanya Consumer Expo (4.13-18), with 71 global promotion centers. -Key exhibitions: 1. Canton Fair (4.15-5.5): The second phase (4.23-27) covers building materials, home furnishings, and gifts, connecting with global buyers. 2. Dehua Spring Buddhist Supplies and Tea Utensils Exhibition (4.17-20): 250 international booths, focusing on the trade of Zen ceramics and tea utensils. 3. Sanya Consumer Expo (4.13 – 18): China-Chic Seagoing Exhibition Area is set up, and craft porcelain brands are intensively presented.    

As of April 7, 2026, the core information of the national ceramic industry (architecture/hygiene/craft/art ceramics) is as follows:   1、 Policy: Starting from April 1st, the export tax rebate for Jiantao/Weitao will be cancelled   -Cancel scope: -Ceramic tiles, rock slabs, mosaics (HS 6907) -Sanitary ceramics (toilets, basins, etc., HS 6910) -Roof tiles, decorative ceramics (HS 6904/6905) -Impact: -The original 9% tax refund was directly reset to zero, marking the end of the industry's "40 year subsidy era" -Low end production capacity accelerates clearance, small businesses with gross profit margins less than 5% face survival crisis -Positive news: Art/Craft Ceramics (HS 6913/6914) are not affected -Dehua, Jingdezhen and other craft porcelain production areas have more prominent export advantages 2、 Craft/artistic ceramics: China-Chic, Cultural and Creative AI、 Cultural tourism outbreak   -Market size: Craft ceramics expected to reach 48.73 billion yuan by 2026 -Consumer shift: -High end collectible porcelain is cold, while mid-range cultural and creative, home decoration, and tea utensils are in high demand -From "Investment Collection" to "Daily Beauty and Improvement Consumption" -China-Chic, IP co branded, simple Chinese style, popular cultural innovation -Technical Empowerment: -AI design, 3D printing, and popularization of intelligent kilns -Intangible Cultural Heritage+Digital+Cultural Tourism Integration: DIY Pottery Art, 20% Increase in Research Year+ -Dehua News (April): -Land port exports 106 million yuan in the first quarter, cleared on-site customs -The "China White Dehua Porcelain" Sanya exhibition tour has been launched, with 71 global exhibition centers -AI+OPC Development Center unveiled, promoting industrial AI quality inspection -4.17-20: Dehua Buddhist Supplies and Tea Utensils Exhibition 3、 Three major industry trends in 2026   1. Differentiation of export structure: -Jiantao pressure bearing and craft ceramics (Dehua/Jingdezhen) are relatively favorable -Turn to the "the Belt and Road" RCEP、 Mid to high end markets in Europe and America 2. Two poles of the product: -High end: High craftsmanship, original design, branding -Volkswagen: cost-effective, cultural and creative, lightweight, China-Chic 3. Green+Intelligent: -Energy saving kilns, solid waste utilization, environmentally friendly glazes -AI quality inspection, digital twin, flexible production

As of April 2026, Dehua Ceramic Industry News focuses on four major directions: new channels for going global, policy support, technological empowerment, and exhibition dynamics. The following are the core points:     New Channel for Going Global: Land Port's Cargo Value Exceeds 10 Million in First Quarter   -Dehua Land Port: In the first quarter of 2026, the export value of goods was 12 million US dollars (661 TEUs), with direct access to Xiamen Haicang, Quanzhou Port and other ports, reducing logistics costs by more than 10% through on-site customs clearance. -Market Focus: Targeting European and American markets such as the United States, Germany, and the Netherlands, the monthly export volume is expected to exceed 300 containers starting from April. -Policy benefits: Starting from April 1st, tax refunds for construction/sanitary ceramics will be cancelled, but art ceramics (HS 6913/6914) will not be affected, and foreign trade enterprises need to optimize their category structure.     Policy Support: Seven Departments Support 'China White Dehua Porcelain'   -Provincial measures: Seven departments in Fujian have introduced support plans for 2026-2028, covering industrial design, digital transformation, and talent cultivation, and providing one-time rewards to the first "little giant" enterprises. -Local breakthrough: The County Science and Technology Bureau is promoting the research and development of new wear-resistant molds (replacing gypsum molds), which have improved durability to over 10000 times and solved the problem of large-scale molding.     Technology Empowerment: AI and Green Technology Accelerate and Upgrade   -AI popularization: Lusheng Group uses industrial AI quality inspection to identify defects and improve the quality pass rate; AI assisted 3D modeling significantly improves design efficiency. -Green Innovation: Zhenghe Ceramics applies for a patent for the preparation of low expansion environmentally friendly ceramics from ceramic solid waste, balancing environmental protection and performance. -Digital Ecology: Establish an AI+OPC Development Center, build a full chain AI service, and cultivate over 500 AI+ceramic entities.    Exhibition News: Intense domestic and international appearances   -April 17-20: Dehua Buddhist Supplies and Tea Utensils Spring Exhibition (Dehua Convention and Exhibition Center), focusing on the trade of Zen ceramics and tea utensils. -April: The "China White Dehua Porcelain" Sanya Art Exhibition will continue to promote and leverage the Free Trade Port to expand into the international market. -Recent exhibitions: Dalian Cultural and Tourism Exhibition, Hong Kong Art Central Expo, promoting "Chinese white" to go global.     New products and brand innovation   -The "Fu Ji" brand: integrating clothing design color theory, creating national level porcelain flower works such as "Xu Gu Chang Xin", and crossing boundaries to become popular. -Trendy cultural and creative: Combining traditional patterns with modern aesthetics, we launch cultural and creative tea utensils and decorative ornaments that are suitable for the young consumer market.